Liz is the COO and co-founder. In 2000, Liz co-founded The Winner's Circle, the world's only financial advisor research organization at the time. In 2015, she co-founded SHOOK Research where she currently manages all of the Company’s operations. Liz has become one of the industry’s most admired women leaders and is a sought-after speaker. While overseeing a business, she also oversees three busy children and R.J. in Boca Raton, Florida. Liz is a graduate of Syracuse University and is an avid tennis player.